Chinese Respondents Top Materialism Poll

On 23/12/2013 by Site Default

A global poll of attitudes toward wealth has found what many domestic critics allege already: Chinese today are just too materialistic.

The survey was conducted by the French market research company Ipsos in September and polled more than 16,000 adults in 20 countries.

Chinese respondents topped the list in measuring success by their possessions, coming in more than double the global average, according to the results published last week. Seventy-one percent of Chinese respondents agreed with the statement “I measure my success by the things I own,” far higher than respondents from its East Asian neighbors South Korea, at 45 percent, and Japan, 22 percent. Respondents from developed economies generally disagreed with the statement. Just over 20 percent of Americans and Canadians agreed and only 7 percent of Swedes.

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