Apps Offer Chinese a Path to the Forbidden

On 29/07/2013 by Site Default

Ma Jiajia was too busy setting up a sex toys store, Powerful, to attend her college graduation ceremony in Beijing last year.

Ma Jiajia owns a sex shop in Beijing and is developing a social media app to allow people to meet or chat about sex.

Now Ms. Ma is unveiling a social contact app for customers to meet and share tips about her store’s products. At just 22, she is part of China’s trend-setting, post-1990 generation that is giving shape to enormous social and cultural changes: Sex, she says, should be openly talked about, “fun” and “funny,” not “dirty” or “depressing” and relegated to the far corners of people’s minds. Her app, with its bright colors and playful icons, is a symbol of that shift.


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