New Art Project – Why Not Sneeze

Why Not Sneeze, Rose Sélavy? is a 1921 “ready-made” installation by Marcel Duchamp. It is a birdcage that contains 152 white marble cubes which resemble sugar, a mercury thermometer, a piece of cuttlebone and a tiny porcelain dish.

Four contemporary Chinese artists, Zhao Junyuan, Xu Zhe, Tao Yi and Li Mu, who form a Guangdong-based artist group named Zuzhi (Organization), believe that Duchamp’s Why Not Sneeze, Rose Sélavy? perfectly captures the philosophy of their collective. Therefore, they adopted the name Why Not Sneeze for their art project launched last September…

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